Locking in Growth: How Easilocks Hair Brushed Up Their Marketing Game
CHALLENGE
Before teaming up with us, the client was finding it tough going — especially when it came to making sense of the ever-changing world of digital marketing. Their cost per acquisition (CPA) was climbing fast, making it hard to grow their customer base the way they wanted. Spotting how urgent things were getting, our team rolled up our sleeves and got stuck in, putting together custom strategies to tackle the problems head-on
strategy
Our approach brought together a mix of smart, creative strategies designed to boost the client’s online presence and deliver real, measurable results:
Fresh Take on Meta Ads: We gave their Meta ads a full makeover — tightening up targeting and refreshing the creatives to drive better engagement and more conversions.
Bringing in Google & TikTok Ads: We didn’t stick to the usual routes. By adding Google and TikTok into the mix, we opened the brand up to whole new audiences and widened their reach.
Email List Front and Centre: Knowing how powerful email can be, we made building and nurturing their subscriber list a top priority — turning it into a reliable driver for customer loyalty and repeat sales.
Creative Content with a Spark: We completely reworked their content strategy — bringing in eye-catching visuals and sharp storytelling that really clicked with their audience. The result? A solid lift in both online sales and brand engagement.
results
+31% Revenue
The results spoke for themselves, with clear, meaningful wins across the board:
Lower Cost per Acquisition: With some smart tweaks and a more focused approach, we brought their CPA right down — easing a long-standing headache and helping them get far more from every euro spent.
Massive Business Growth: A standout 31% growth in 2023 says it all — proof that the strategy worked and that the partnership made a real difference.